Archive for October, 2010

Cacao Offers Hope for Sierra Leone

Friday, October 8th, 2010

Blood diamonds, civil war and extreme poverty have devastated the people of Sierra Leone, but Alex Renton of the Observer reports that the citizens of Sierra Leone are using fairtrade cacao to help rebuild their communities and their lives.

Chocolate gives Sierra Leone’s villages new hope

…Not many people in Wata’s village of cocoa and coffee farmers have ever tasted the product of their work – but then there are very few luxuries here in the remote east of a country that consistently comes at the bottom of the United Nations lists of wealth and development. One in six women in Sierra Leone will die in childbirth, and one in four children will not reach the age of five. Wata, like more than half the women her age, cannot read and has never been to school…

When the cocoa crop was ready in January the buyers would reclaim the debt, asking payment of one sack of cocoa beans for one of rice: grotesquely unfair. But the villagers, without communications or education, unaware of the real price of cocoa, were in no position to argue. “And they had to feed their children,” says Ibrahim.

Ibrahim’s dream, as the families lived on the run during the war, was simple: “Things were at their worst in 1998. We were all displaced because of the war, the cocoa price had collapsed and the buyers were giving farmers promissory notes, not even money. So we started thinking: after the war we’re going to have to export the cocoa ourselves.

“We formed a cocoa group to go to the village with the government soldiers to harvest our trees, and so we started to work together. We called ourselves “Kpeya” which means “Give way” in Mende – we were calling on the world to give way and let us sell our cocoa for ourselves.”

When the war ended, Kpeya made a useful alliance with Africa’s most successful cocoa cooperative, Kuapa Kokoo (Good Cocoa Farmers’ Company) in Ghana. Set up in 1993 and now with 47,000 farmer members, Kuapa is the main source of Fairtrade chocolate, now supplying Cadbury (for Dairy Milk) and Mars (for KitKat). It owns nearly half of Britain’s Divine chocolate company, which had a £12.5m turnover last year – a share of which goes straight back to the farmers.

The advice from Kuapa and the NGOs to the Sierra Leonean farmers was plain – they needed to produce better cocoa to attract higher prices. So training was set up for the cocoa farmers of Kpeya by the United Nations Food and Agriculture Organisation. They re-learned their trade in everything from pruning trees and pest control to better fermenting and drying of the cocoa beans. And they were also taught to farm without recourse to any chemicals. Fertilisers and pesticides are not easy to get hold of in rural Sierra Leone, but it means the Kpeya chocolate can be called organic, too.

By last year, Kpeya was ready to achieve the old dream of selling its cocoa direct for export. Its first container – some 12.5 tonnes – of high quality, Fairtrade-certified cocoa went to Europe, to become Divine Chocolate. The 300 farmers received an above the market price for their beans, and put some of the premium into building storage sheds and an office from which to run the cooperative. Divine bought them a pick-up truck. And the effects in villages such as Batiama were immediate: everyone, I was told with pride, now owns a pair of shoes.

Click here to read the entire article.

Kids of Cocoa Farmers

Friday, October 8th, 2010

Ever imagine how your life would have turned out if you were born unto different circumstances? What if you grew in up Africa? What if your father was a 3rd world cocoa farmer?

Britian’s Pa Pa Paa Live! transforms the ‘what if’ into a ‘see it for yourself.’

Pa Pa Paa LIVE! brings the lives of cocoa farmers’ kids directly into your classroom through regular webcasts.

Pa Pa Paa LIVE! is an online video broadcasting service for schools, delivering webcasts from a rural school in a cocoa growing community in Ghana to classrooms across the UK…

The aim of Pa Pa Paa LIVE! is to increase young people’s understanding of Fairtrade and the actions they can take as consumers and global citizens to make the world a better place.

Pa Pa Paa LIVE! is brought to you by Comic Relief and Trading Visions. The Pa Pa Paa resources were first launched in 2000 and updated for the web in 2005.

The webcasts are available through a collaborative effort from:

Comic Relief: a UK-based charity set up in 1985 by comedians who wanted to use comedy to raise money and change lives around the world. Comic Relief now has two major fundraising campaigns; Red Nose Day and Sport Relief.

Trading Visions: a charity that drives Fairtrade education and action by amplifying the voices of small-scale cocoa farmers in the supply chain, so they themselves can challenge and change consumer behaviour and industry practice. Trading Visions has a track record in using innovative new technologies to bring producers and consumers face to face in fun and accessible educational experiences.

Kuapa Kokoo: a co-operative of more than 45,000 cocoa farmers in Ghana, working to improve lives of its members by ensuring reliable and prompt payment, providing training, a credit loan scheme, and access to market information, as well as funding community projects through the ‘Fairtrade premium’ generated from Fairtrade. They are co-owners of Divine Chocolate Ltd.

Divine Chocolate: the UK’s leading Fairtrade chocolate company, part-owned by Kuapa Kokoo which supplies the beans for Divine chocolate and Dubble chocolate (the children’s bar with added Comic Relief).