Archive for the ‘Cadbury’ Category

Cacao Offers Hope for Sierra Leone

Friday, October 8th, 2010

Blood diamonds, civil war and extreme poverty have devastated the people of Sierra Leone, but Alex Renton of the Observer reports that the citizens of Sierra Leone are using fairtrade cacao to help rebuild their communities and their lives.

Chocolate gives Sierra Leone’s villages new hope

…Not many people in Wata’s village of cocoa and coffee farmers have ever tasted the product of their work – but then there are very few luxuries here in the remote east of a country that consistently comes at the bottom of the United Nations lists of wealth and development. One in six women in Sierra Leone will die in childbirth, and one in four children will not reach the age of five. Wata, like more than half the women her age, cannot read and has never been to school…

When the cocoa crop was ready in January the buyers would reclaim the debt, asking payment of one sack of cocoa beans for one of rice: grotesquely unfair. But the villagers, without communications or education, unaware of the real price of cocoa, were in no position to argue. “And they had to feed their children,” says Ibrahim.

Ibrahim’s dream, as the families lived on the run during the war, was simple: “Things were at their worst in 1998. We were all displaced because of the war, the cocoa price had collapsed and the buyers were giving farmers promissory notes, not even money. So we started thinking: after the war we’re going to have to export the cocoa ourselves.

“We formed a cocoa group to go to the village with the government soldiers to harvest our trees, and so we started to work together. We called ourselves “Kpeya” which means “Give way” in Mende – we were calling on the world to give way and let us sell our cocoa for ourselves.”

When the war ended, Kpeya made a useful alliance with Africa’s most successful cocoa cooperative, Kuapa Kokoo (Good Cocoa Farmers’ Company) in Ghana. Set up in 1993 and now with 47,000 farmer members, Kuapa is the main source of Fairtrade chocolate, now supplying Cadbury (for Dairy Milk) and Mars (for KitKat). It owns nearly half of Britain’s Divine chocolate company, which had a £12.5m turnover last year – a share of which goes straight back to the farmers.

The advice from Kuapa and the NGOs to the Sierra Leonean farmers was plain – they needed to produce better cocoa to attract higher prices. So training was set up for the cocoa farmers of Kpeya by the United Nations Food and Agriculture Organisation. They re-learned their trade in everything from pruning trees and pest control to better fermenting and drying of the cocoa beans. And they were also taught to farm without recourse to any chemicals. Fertilisers and pesticides are not easy to get hold of in rural Sierra Leone, but it means the Kpeya chocolate can be called organic, too.

By last year, Kpeya was ready to achieve the old dream of selling its cocoa direct for export. Its first container – some 12.5 tonnes – of high quality, Fairtrade-certified cocoa went to Europe, to become Divine Chocolate. The 300 farmers received an above the market price for their beans, and put some of the premium into building storage sheds and an office from which to run the cooperative. Divine bought them a pick-up truck. And the effects in villages such as Batiama were immediate: everyone, I was told with pride, now owns a pair of shoes.

Click here to read the entire article.

Mom Mouths Off at Child Slave Practices of Chocolate Giants

Tuesday, February 9th, 2010

Convinced that moms can change the world, this wife-mother-advocate takes a bold stance against corporate chocolate makers who use child slave labor to produce their chocolate confections. Courtney wants the rest of the world to take action too:

Here’s a little history: There are roughly 280,000 children working on cocoa farms in west Africa, with about 200,000 of those working in The Ivory Coast. A substantial number of those children have been trafficked from other African countries. The work these children perform is categorized as “dangerous” and they are forced to work long hours while being denied an education. The cocoa industry became aware of this issue about 10 years ago and even ratified an agreement in 2001 promising to end the worst forms of child labor by 2005. They did not deliver on this promise, and were given an extension to follow through in 50% of the cocoa regions by 2008. Instead they altered the wording of the agreement to say they simply had to REPORT the problem…not actually do anything about it. (You can learn more about this issue at www.stopthetraffik.com or check out their Where Does Our Chocolate Come From Fact Sheet or FAQs.)

As a little note of hope…things are slowly changing. Due to advocacy work by the amazing organization Stop The Traffik, Cadbury has recently launched a line of fair trade certified chocolate in the UK and Ireland and Mars has recently promised to make their Galaxy bars certified fair trade by the end of this year. They have also promised to make the rest of their chocolate products fair trade by 2020. (You can read more about these changes in Stop The Traffik’s News Section)

Nestle is the only major US chocolate company refusing to make any real changes in this area. They have recently promised (kind of randomly) to make their 4 piece Kit Kat bars fair trade, but none of their other products (including the 2 piece Kit Kats) will be. This seems to imply that they have only made this change so that they can say they offer fair trade chocolate. But Nestle has clearly missed the point. So we’re going to target them. I’ve decided that simply boycotting their slave tainted products is not enough…that we need to actually advocate for the rights enslaved children who live a horrific life simply because it increases Nestle’s profit margin.

View the five easy yet direct ways consumers can show Nestle that ending child slavery on cacao farms is important to them by clicking here.

You can also read an ealier post Courtney wrote tackling this very same issue by clicking here.

Kraft’s Chocolate Policy a Questionmark

Thursday, January 21st, 2010

Organic cacao beans Photo by Fernando Liano_AP

The former business owners of Green & Black wonder if Kraft will keep the same social and environmental standards as Cadbury as it takes possession of ownership.

An excerpt from The Guardian:

In 2005, we sold the business to Cadbury.The press was full of speculation as to what would happen with the brand and journalists asked me if it would go on being organic and whether Cadbury would continue to follow our collaborative relationships with cacao growers. Some of our customers flipped completely and vowed never to eat Green & Black’s again.

I would write to them asking them to consider the farmers who grew the cacao – all of whom were delighted that they now had a secure relationship, but now with a partner of much more solid financial status. In addition, I could assure them that Cadbury had asked me to stay on as president and as director of the Green & Black’s subsidiary – if I resigned it would be an indicator that things were not going as well as I hoped…

A brand is like a child. It is born into this world, fragile and in great need of parental care and attention. Eventually you send it off to school and university, entrusting it to the care of others. Then it embarks on its career. Green & Black’s, to follow the analogy, was nurtured to maturity and eventually got a good job at a big multinational.

It’s still our baby. The fact that it can now look forward to continuing its career development with another multinational with a different name (and most of the same shareholders) is not a great cause for concern.

If Kraft screwed up with Green & Black’s it would damage their reputation and cast a shadow over their competence. But there is no reason to expect them to goof. They have converted US household names like Oreos and Ritz crackers to organic and even do an organic macaroni-and-cheese dinner.

View the entire article by clicking here.

Cadbury Faces Possible Buyout

Thursday, January 14th, 2010

Hersheys LogoThe big players in the chocolate industry are maneuvering to for a buyout: Hershey is targeting Cadbury:


U.S. chocolate giant Hershey is reportedly preparing a solo bid for Cadbury as the British candy maker attempts to fend off Kraft’s $16.5 billion hostile takeover bid.

According to the Financial Times, a bid is being drawn up and a formal offer could be made within two weeks. The Associated Press first reported the Hershey decision to go it alone. The news comes a day after Italian chocolate-maker Ferrero reportedly decided to end talks with Hershey over a joint bid for Cadbury.

View the entire article by clicking here.

Consumers Pick Cadbury Chocolate Over Gum

Wednesday, July 29th, 2009



Forbes.com reports that consumers are managing the global economic crisis by “staying at home and seeking comfort from a sugar rush.” The online news source reports in its “Going Cocoa for Cadbury” that Cadbury’s sales of chocolate goods jumped during the second quarter:


Consumers are hungry for the sweet stuff, but at the expense of chewing gum.


LONDON — It used to be all about the gum–now it’s all about the cocoa. Cadbury said Wednesday that its candy bars had led the charge in the second quarter, with chocolate sales hitting double-digit growth, while its chewing-gum brands eked out a 2% sales increase. It’s not hard to work out why, with hard-pressed consumers in Britain–Cadbury’s biggest single market–staying at home and seeking comfort from a sugar rush.


As for chewing gum, which not so long ago benefited from its image as a healthier alternative to Cadbury’s Flake and Dairy Milk bars, it’s not growing as fast. Bank Vontobel analyst Claudia Lenz said consumers were not traveling as much, making them less prone to impulse purchases of gum at the supermarket counter. “A lot of people who have to save money, because it’s a short-term indulgence, would maybe rather go for a chocolate tablet which they can enjoy with the family,” said Lenz.


But there could be a downside to the dominance of chocolate for Cadbury ( CBY – news – people ). Lenz said that a smaller showing for gum in the product mix might hurt recurring sales growth, because chocolate was comparatively less of a money-spinner. There could be other hurdles in the second half of 2009 as well: Lenz added that Cadbury would not be able to raise product prices as much as before, because input costs were decreasing.



Click here to view the entire article.